Inside sales is the foundation of a successful sales team. That was true 30 years ago, and it’s even more so in 2023. Buyers expect speed. They need guidance during uncertain times or when things change so rapidly. They want honest, human, and live interaction. Inside sales allows you to deliver human-to-human interactions and scale up quickly. And at the risk of sounding cliché, it’s… Read More »Better Inside Sales with Salesforce This Year
Let’s focus on what it takes to achieve marketing success, the trends in marketers’ goals for 2023, and their self-assessment in achieving an objective, data-driven culture. The key factors for marketing success with data and Salesforce Accurate and accessible data are crucial! Over half of marketers believe that data veracity and data accessibility are the most important factors in driving marketing success, and half of… Read More »Marketing Success in 2023 Through Data Transformation in Salesforce
Data Analytics and Optimization Once data is properly integrated, marketers can begin to access it in a consumable format and extract new insights to inform decision-making. However, when asked to assess their data analysis and optimization capabilities, 54% of marketers indicated room for improvement. So what are the roadblocks in analyzing and optimizing marketing data? Key challenges are marketers’ inability to share and collaborate on… Read More »Salesforce Data Analytics and Optimization Post-Covid
The top challenges to growth are now centered around data and measurement, so we must understand the state of data and analytics infrastructures within marketing organizations. When asked to assess the state of their marketing organization’s data and analytics infrastructure, marketers have rated them as average or poor. This suggests room for improvement in collecting, harmonizing, organizing, analyzing, and acting on data. To understand why… Read More »Marketing Analytics Post-COVID
Accelerate Sales When You Configure Complex Products/Services Across Industries The global economy continues to experience labor shortages and supply chain issues, and customers across all industries are demonstrating an increased need for self-service purchasing options. For organizations that specialize in providing complex products, current market conditions present the opportunity to capitalize on the utilization of CPQ software to accelerate sales cycles, maximize revenue, and improve… Read More »Conga Delivers Best Value for Configuring, Pricing & Quoting Technology
Marketers today are accountable for business outcomes. Around the world, almost all marketing-focused CEOs and business owners make marketing-led growth a priority. High performers and agency marketers were twice as likely to make a significant step toward marketing-led growth as a key priority. Growth marketing is about constantly driving new reach. Reaching new customers, driving better return on our ad dollars, increasing the lifetime value… Read More »Deeper Dive into Marketing and Growth Post-COVID
Data and Analytics Trends to Drive Future Growth Data in this report is from a double-blind survey of third-party of over 1,050 decision-making marketers around the world. Let’s see how marketers are pursuing growth and improving marketing ROI. We’ll review: As customers shift their expectations and behaviors in response to a “digital first” world, businesses have had to accelerate their digital transformations to keep up.… Read More »How Medium and Large Corps are Marketing in The Post-COVID World
Boost Marketing Intelligence with In-depth Analysis after Data Integration Customers have shifted their expectations and behaviors in response to our increasingly digital world. Businesses must accelerate data integration to keep up. Data integration is a challenge for all organizations. There is so much marketing data constantly being generated, and integration requires ongoing updates and thoughtful innovation. With the right marketing intelligence platform like Salesforce, modern… Read More »Unify Marketing Data with Salesforce
Cost Savings And Business Benefits Enabled By Salesforce Order Management The objective of this study was identify the cost, benefit, flexibility, and risk factors that affect the investment decision using a multistep approach to evaluate the impact that Salesforce Order Management can have on an organization. Today’s consumers have massive expectations for their shopping experiences. The pandemic-fueled increase of in-home deliveries and the adoption of… Read More »The Impact Of Salesforce Order Management
The ultimate goal of applying contract AI software solutions to Contract Lifecycle Management (CLM) is to unburden legal teams of time-consuming, low-value, and repetitive tasks. Contract AI is empowers corporate legal teams to accomplish more work, in less time, while still protecting the organization and its customers. As organizations that are behind the curve in terms of technology adoption continue to embrace digital transformation going… Read More »Contract AI Changes the Game for Legal Professionals